Dell OEM Asia Pacific 2
In this case Glen Burrows, the Asia Regional GM for Dell's OEM Embedded Computing Business in Hong Kong discuss a challenge he recently faced. A U.S. manufacturer of network power solutions came to them to consider how it could grow its business in Asia. Network power products manage the power and cooling requirements of the world's data centres. In these modern times this is extremely important around both the energy footprint of the building and also the space requirements for the data centre. The question in front of the client was how could it develop offerings specific to its Asia business. Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Glen Burrows
Company
Industry
Business Activity
Dell Hong Kong Inc.
Consumer and Business Computing Technologies
Professional, scientific and technical activities
Headquarters
Hong Kong
Size
Large
Employees
More than 10,000
Greater than $25 million
Yearly Revenue
Private Company
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about OEM business
Keywords
Market Entry
* Note: The player is not currently compatible with Internet Explorer.