Compass Group (Hong Kong) 1
Charles Woolmington, Regional Manager in Hong Kong for commercial caterer, Chartwells has an interesting challenge in front of him. They been approached by a local school looking for catering. This is an issue for Chartwells as the school is not part of its target market. It is not something that they usually do. What should they do? Visit casenet.ca for more free, open access decision focused video teaching cases from Acadia University.
Interviewee
Charles Woolmington
Company
Industry
Business Activity
Compass Group (Hong Kong)
Commercial Catering
Accommodation and food service activities
Headquarters
Hong Kong
Size
Large
Employees
More than 10,000
Greater than $25 million
Yearly Revenue
Public Corporation
Type of Entity
Subject
Marketing
Level of Difficulty
Medium
Teaching Objectives
Learn about commericial catering
Keywords
Business Development
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